“Make millenials [in a city of your choice] consider visiting Singapore using outdoor media.”
— Raja view full brief
The Sydney lockout laws were introduced by the Government of New South Wales in February 2014 with the official objective to reduce alcohol-fuelled violence. The legislation enforces 1.30am lockouts and 3am last drinks at bars, pubs and clubs in the Sydney CBD entertainment precinct.
The youth of today who have lost their city, culture & nightlife, not to mention the countless generations of tomorrow who will never get to experience Sydney’s nightlife again.
Rediscover the night
If there is one thing Singapore has to offer its nightlife. From curious street food to it’s art scene & its night clubs, it’s a melting pot for tourist all over the world to immerse themselves & get lost by night. So let’s bring that to Sydney via a campaign that encourages them to refind their nocturnal identity in Singapore.
In order to get our message to the right audience at the right time, we project light onto buildings in Sydney CBD at night.